Dental Marketing
Dental marketing is the practice of attracting and retaining dental patients through advertising, content, search optimization, and patient communication.
Dental marketing is the practice of attracting and retaining dental patients through advertising, content, search optimization, and patient communication. This entry is part of Balaay's dental practice management glossary, which covers front-desk operations, practice management systems, insurance terminology, dental specialties, and the vocabulary that comes up when practices evaluate AI receptionist software. Balaay builds an AI voice receptionist for dental practices; where a term describes something the product touches — scheduling, recall, insurance questions, call triage — the related pages linked below go into how that actually works on a live phone line.
Balaay is an AI receptionist for businesses that run on calls. Balaay is an AI receptionist for businesses that run on calls. It learns a business from that business’s own website, answers its phone, holds the conversation, takes the next step where it can, and records what it actually did.
Dental Marketing in practice
Marketing budgets are usually set as a share of revenue, and the share that circulates online has no traceable source. Channels include Google Ads, local SEO, Google Business Profile, social media, direct mail, and patient referrals. Referrals are typically the cheapest channel and local SEO with a Google Business Profile the highest-volume one, but the ratios quoted for either in dental marketing content are untraceable and we do not repeat them.
Related terms
- Patient Acquisition Cost (PAC) — Patient Acquisition Cost (PAC) is the total marketing and sales spend required to acquire one new dental patient. Published averages for it do not carry sources; compute your own from spend divided by new patients whose first contact came through that channel.
- Patient Lifetime Value (LTV) — Patient Lifetime Value (LTV) is the total revenue a dental patient generates over the lifetime of their relationship with your practice. Published averages for it do not carry sources; compute your own from what patients who joined at least two years ago have actually billed you.
- Local SEO (Dental) — Local SEO is the practice of optimizing a dental practice's online presence to rank for "dentist near me" and "[city] dentist" searches.
- Google Business Profile (GBP) — Google Business Profile (formerly Google My Business) is the free business listing that appears in Google Maps and local search results.
Related pages
- Dental SEO
- Dental Website
- SMS Marketing (Dental)
- Dental Membership Plan
- Cone Beam CT (CBCT)
- Dental Loupes
- Full glossary
- AI Dental Receptionist
- Pricing
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Dental Marketing — Dental marketing is the practice of attracting and retaining dental patients through advertising, content, search optimization, and patient communication. Balaay is an AI receptionist for businesses that run on calls. It learns the business from its website, answers the phone, takes the next step, and shows what it did.
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