Press and media kit

Media fact pack for Balaay, an AI voice receptionist for dental practices: approved company descriptions, pricing, capabilities and documented limitations, research methodology and findings, brand assets, and a correction contact.

Facts, figures, limitations and assets for anyone writing about Balaay or about the dental AI receptionist category. Every figure on this page is generated from the same registries that gate Balaay's own marketing claims, so a figure quoted from here is one the build would fail over if it were wrong. Two things are stated before anything else, because they are what a reporter most needs and what this category least often volunteers: there is no customer we can point you to, and no practice-management connector is production verified.

Approved company descriptions

Use whichever length fits. These are the forms Balaay stands behind; anything else is a paraphrase we cannot vouch for.

Short

Balaay is an AI receptionist for businesses that run on calls. It learns the business from its website, answers the phone, takes the next step, and shows what it did.

Standard

Balaay is an AI receptionist for businesses that run on calls. It learns a business from that business’s own website, answers its phone, holds the conversation, takes the next step where it can, and records what it actually did.

The category, independent of the brand

An AI receptionist is software that answers a business’s inbound phone calls, holds a spoken conversation with the caller, completes the routine next step such as booking an appointment or capturing a job request, and routes urgent calls to a person — without somebody having to pick up the phone.

Pricing

Published per tier, including the per-minute rate beyond each plan's included minutes. Month-to-month, cancel any time. Each plan includes a monthly voice-minute allowance; minutes beyond it are charged per minute at the rate on your plan. No mandatory setup fee. There is no per-call fee and no usage charge that is not on the price list.

What it does

14 capabilities, each covered by a deterministic test that runs in the build.

• Answers the practice’s inbound phone calls with a spoken conversation
• Captures the caller’s name, number and reason for calling
• Escalates urgent calls to staff using rules the practice defines
• Stops booking, moving and cancelling appointments once a call turns urgent
• Offers only appointment times that are genuinely open in Balaay’s schedule
• Re-validates the slot immediately before committing a booking
• A repeated booking request cannot create a duplicate appointment
• Looks up an existing patient and the appointments they already have
• Moves an existing appointment to a new time on the call
• Cancels an appointment, or hands it to staff when the practice’s policy requires that
• Records the appointment and confirms it with the patient
• Records what became of each confirmation, per channel, and shows it against the appointment
• Never tells a caller an action succeeded unless it can verify that it succeeded
• Keeps a record of every appointment action it took or refused

What it does not do

Published because you would find it anyway, and because the interesting story in this category is the distance between what vendors imply and what their software performs.

• Does not read your Google Calendar. Balaay works from its own schedule, configured to your hours.
• Does not yet use your practice-management system as the source of truth. The connector is built and unverified.
• Does not write into the calendar your team already opens. Appointments live in Balaay until a connector ships.
• Does not create appointments in Dentrix, Eaglesoft or any other practice-management system.
• Does not check insurance eligibility. It answers from the plan list you configure and will not estimate coverage.

Practice-management systems

The maturity of each named system, rather than a logo grid.

Research findings available to cite

Original primary-source research on what this category discloses: 7 vendors read directly on 2026-08-19, scored on six documentation indices. Balaay is inside the sample and scores worst of the seven on customer proof.

• 3 of 7 vendors publish a monthly price on their own site.
• 2 of 7 publish a price for every named tier.
• 1 of 7 vendors state clearly which scheduling operation their connector performs when an appointment is made.
• 1 of 7 vendors publish the maturity of each named integration.
• 2 of 7 vendors publish a phone number a buyer can ring to hear the product immediately.
• 3 of 7 vendors publish named customers, and 0 of 7 publish how any outcome figure was measured.

Verify it yourself

The fastest way to check any claim on this page is to test the product. There is no form and no sales call in front of it.

• Live browser demo — speak to it, and try to make it fail: /voice
• It is a browser demo, not a number you can ring. Five of the seven vendors in Balaay’s own sample publish a callable line; Balaay does not.
• Its documented refusal boundaries and the tests covering them: /evidence
• Every correction ever made to Balaay research, dated: /research/corrections

Assets

Logo and brand files are linked below. Product screenshots on request — we would rather send a current one than have an old build circulating.

• Logo, PNG 512px: /logo-512.png
• Open Graph image: /og-image.png
• Icon, PNG 512px: /icon-512.png

Contact, and corrections

Press and research enquiries: press@balaay.com. We will answer a methodology question, send the underlying data, or say that we do not know. We will not send a figure we cannot source. If something published about Balaay is wrong — including something on this site — tell us and we will correct it and date the correction.

If you need a customer to speak to, we have none to offer. Any vendor in this category who offers you one should be asked how long that practice has been live and who arranged the introduction.

Related pages

• AI Dental Receptionist
• Pricing
• Missed Call Recovery
• Dental Answering Service
• Practice Management Blog
• Dental Receptionist Cost Calculator
• Missed Call Calculator
• Home Services Benchmark
• What is an AI receptionist?
• Balaay for Other Industries

Explore Balaay

In summary

Press and media kit — Media fact pack for Balaay, an AI voice receptionist for dental practices: approved company descriptions, pricing, capabilities and documented limitations, research methodology and findings, brand assets, and a correction contact. Balaay is an AI receptionist for businesses that run on calls. It learns the business from its website, answers the phone, takes the next step, and shows what it did.

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