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Google Business Profile (GBP)

Google Business Profile (formerly Google My Business) is the free business listing that appears in Google Maps and local search results.

Google Business Profile (formerly Google My Business) is the free business listing that appears in Google Maps and local search results. This entry is part of Balaay's dental practice management glossary, which covers front-desk operations, practice management systems, insurance terminology, dental specialties, and the vocabulary that comes up when practices evaluate AI receptionist software. Balaay builds an AI voice receptionist for dental practices; where a term describes something the product touches — scheduling, recall, insurance questions, call triage — the related pages linked below go into how that actually works on a live phone line.

Balaay is an AI receptionist for businesses that run on calls. Balaay is an AI receptionist for businesses that run on calls. It learns a business from that business’s own website, answers its phone, holds the conversation, takes the next step where it can, and records what it actually did.

Built for dental practices. Dental is the deployed vertical of AI receptionist for businesses that run on calls — the same receptionist, configured for a practice. AI receptionist from $29/mo with 250 voice minutes included. Growth is $79/mo for 1,000 minutes. 30 days free, no card, no mandatory setup fee. Month-to-month, cancel any time. Each plan includes a monthly voice-minute allowance; minutes beyond it are charged per minute at the rate on your plan. No mandatory setup fee. HIPAA-ready, BAA available. See pricing →

Google Business Profile (GBP) in practice

GBP is critical for local dental SEO — most patient searches happen on mobile and prioritize local results. Optimizing GBP (photos, reviews, regular posts) significantly impacts new-patient flow. AI receptionists boost GBP indirectly by automating Google review requests.

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In summary

Google Business Profile (GBP) — Google Business Profile (formerly Google My Business) is the free business listing that appears in Google Maps and local search results. Balaay is an AI receptionist for businesses that run on calls. It learns the business from its website, answers the phone, takes the next step, and shows what it did.

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