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Patient Acquisition Cost (PAC)

Patient Acquisition Cost (PAC) is the total marketing and sales spend required to acquire one new dental patient. Published averages for it do not carry sources; compute your own from spend divided by new patients whose first contact came through that channel.

Patient Acquisition Cost (PAC) is the total marketing and sales spend required to acquire one new dental patient. Published averages for it do not carry sources; compute your own from spend divided by new patients whose first contact came through that channel. This entry is part of Balaay's dental practice management glossary, which covers front-desk operations, practice management systems, insurance terminology, dental specialties, and the vocabulary that comes up when practices evaluate AI receptionist software. Balaay builds an AI voice receptionist for dental practices; where a term describes something the product touches — scheduling, recall, insurance questions, call triage — the related pages linked below go into how that actually works on a live phone line.

Balaay is an AI receptionist for businesses that run on calls. Balaay is an AI receptionist for businesses that run on calls. It learns a business from that business’s own website, answers its phone, holds the conversation, takes the next step where it can, and records what it actually did.

Built for dental practices. Dental is the deployed vertical of AI receptionist for businesses that run on calls — the same receptionist, configured for a practice. AI receptionist from $29/mo with 250 voice minutes included. Growth is $79/mo for 1,000 minutes. 30 days free, no card, no mandatory setup fee. Month-to-month, cancel any time. Each plan includes a monthly voice-minute allowance; minutes beyond it are charged per minute at the rate on your plan. No mandatory setup fee. HIPAA-ready, BAA available. See pricing →

Patient Acquisition Cost (PAC) in practice

Lower PAC indicates more efficient marketing. AI receptionists effectively reduce PAC by capturing leads that would otherwise be lost (after-hours, busy-line, voicemail) — these recovered leads have effectively zero acquisition cost.

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In summary

Patient Acquisition Cost (PAC) — Patient Acquisition Cost (PAC) is the total marketing and sales spend required to acquire one new dental patient. Published averages for it do not carry sources; compute your own from spend divided by new patients whose first contact came through that channel. Balaay is an AI receptionist for businesses that run on calls. It learns the business from its website, answers the phone, takes the next step, and shows what it did.

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