Balaay

How we research and label competitor facts

The rules Balaay follows when publishing a fact about a competitor: source hierarchy, the five evidence labels, how unknowns are handled, how pricing is treated, and how often each vendor is re-checked. Published so you can judge our comparisons rather than trust them.

Comparison pages are only worth reading if you know how the facts were gathered. This page sets out the rules Balaay follows: which sources count and in what order, the five labels every competitor fact carries, why an unknown is never rendered as a "no", how we treat pricing that a vendor does not publish, and how often each vendor is re-checked. If you find something on our comparison pages that breaks these rules, it is a defect and we want to know.

Balaay is an AI voice receptionist for dental practices. It answers the practice’s phone calls, books the appointment and texts the patient a confirmation, and escalates urgent calls to staff using rules the practice defines.

Built for dental practices. Plans from $129/mo. The AI Voice Receptionist is on Growth at $199/mo, plus a one-time setup fee. Month-to-month, no per-call fees. One-time setup fee applies. HIPAA-ready, BAA available. See pricing →

Source hierarchy

Sources are used in this order, and a lower tier never overrides a higher one.

1. The vendor’s own website and published documents — pricing pages, feature pages, press releases, filings. This is the only tier from which we will state something as confirmed.
2. Primary third-party documents — a newswire press release, a regulatory filing, an acquirer’s own announcement.
3. Reputable third-party reporting — trade press, review platforms. Labelled as third-party reported and never used for a headline comparison.
4. Nothing else. SEO blog posts, competitor-written "best of" listicles and aggregator estimates are not sources. This category is saturated with them, several are written by vendors about their own rivals, and their pricing figures contradict each other.

The five labels

Every competitor fact we publish carries one of these. The label determines what the page is allowed to say.

Label	Means	What we may publish
Confirmed	Read directly from the vendor’s own site or a primary document.	May be stated as fact, with the source shown.
Company claim	The vendor says it about itself; we have not independently verified it.	Must be attributed to the vendor, never asserted as verified.
Third-party reported	A third party reports it and the vendor does not publish it.	Attributed and flagged unverified. Never used for a headline comparison.
Not publicly confirmed	The vendor deliberately does not publish this — usually price.	Rendered as "Contact sales". Never rendered as absence of the capability.
Not found	We looked and did not find it.	Rendered as "Not found". Never rendered as "No".

An unknown is never a negative

This is the rule most comparison tables break. A blank cell or a red cross in a competitor’s column reads to a buyer as "this vendor cannot do it" — but very often it only means the vendor did not mention it on the pages we read. Presenting that as a limitation would be a claim we have not earned and could not defend. So our tables render "Not found", in words as well as colour, and say what we actually checked.

Pricing

We publish a competitor price only where the vendor publishes it, and we link to the page it came from.
Where a vendor publishes a floor but quotes each tier privately, we say exactly that rather than presenting the floor as the price.
Where a vendor publishes nothing, we write "Contact sales". We do not substitute a third-party estimate.
Where third-party estimates exist and contradict each other — Weave is the clearest example, with reported figures ranging from roughly $249 to over $1,000 per location per month — we say they contradict each other and decline to pick one.
Balaay’s own pricing is published in full, including the one-time setup fee, which is the figure most easily left out of a comparison.

Integration status

We apply a stricter standard to ourselves than to competitors here, because we can. A competitor’s integration list is a company claim, and we label it as one. Balaay’s own integration status is taken from the connector registry in the codebase, and no system may be described as integrated until a real practice’s workflow has run against the live system. Today that means Balaay claims no PMS integration at all.

See our own integration status →

Update cadence

Every vendor record carries the date it was last verified. The build fails if any record passes 120 days without re-verification, so these pages cannot quietly present old pricing as current. The current sweep was completed on 2026-08-19.

What we will not publish

A subjective criticism of a competitor presented as fact — that a rival is overpriced, complicated, or has poor voice quality. Those are opinions, and we do not have the evidence to assert them.
A statistic without a source. The unsourced missed-call percentages that circulate in this category do not appear on this site.
A customer review, rating or testimonial we do not have. There is no review schema on this site because there are no eligible reviews yet.
A ranking engineered to place Balaay first.

If you find something on our comparison pages that breaks one of these rules, it is a defect rather than a position, and we would like to know about it.

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In summary

How we research and label competitor facts — The rules Balaay follows when publishing a fact about a competitor: source hierarchy, the five evidence labels, how unknowns are handled, how pricing is treated, and how often each vendor is re-checked. Published so you can judge our comparisons rather than trust them. Balaay is an AI voice receptionist for dental practices that answers calls, books appointments, and escalates urgent calls to staff.

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