Balaay

Every fact, with the page it came from

Balaay builds a structured model of your business from your own website, where every fact carries the page it came from and a confidence state. What that changes, and what happens when your website contradicts it later.

Most AI receptionists are configured by pasting text into a box. It works, and it has one structural problem: once pasted, nobody can tell where any particular fact came from, whether it is still true, or whether the model is repeating something you deleted from your site last spring.

Balaay is an AI receptionist for businesses that run on calls. Balaay is an AI receptionist for businesses that run on calls. It learns a business from that business’s own website, answers its phone, holds the conversation, takes the next step where it can, and records what it actually did.

Built for businesses that run on calls. Home services, dental, beauty and wellness, legal, property and veterinary have purpose-built configurations — and any other service business can build a receptionist from its own website. AI receptionist from $29/mo with 250 voice minutes included. Growth is $79/mo for 1,000 minutes. 30 days free, no card, no mandatory setup fee. Month-to-month, cancel any time. Each plan includes a monthly voice-minute allowance; minutes beyond it are charged per minute at the rate on your plan. No mandatory setup fee. See pricing →

Four states, not one blob

Each fact Balaay holds about you is in one of four states, and the state decides what the receptionist is allowed to do with it.

Two pages disagreeing is not the same as your site changing

If two pages of your site say different things in one crawl, that is a conflict and Balaay stops using the fact until you settle it. If the same page says something different next month, that is an update. Collapsing the two would either freeze your receptionist or let a stale page win, and the distinction is enforced rather than inferred.

What happens when your website changes

Balaay re-reads and classifies each fact as added, updated, conflicting, vanished or unchanged. A fact that disappears from your site is never deleted automatically — a page being down for an afternoon is not you discontinuing a service.

What the owner sees, and what one tap does

Every fact is listed with the page it came from, as a link you can open. Confirming one takes a single tap and does two things: it moves the fact to owner-confirmed, and it makes it permanent against future crawls — so a redesign that drops your opening hours from the footer cannot silently take them away from your receptionist. The facts Balaay could not find are listed too, which is usually the more useful list: it is a short, specific account of what your own website does not say about you.

What this page will not claim

The Business Twin is built from your public website. It does not read your practice management system, your calendar or your internal documents.

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In summary

Every fact, with the page it came from — Balaay builds a structured model of your business from your own website, where every fact carries the page it came from and a confidence state. What that changes, and what happens when your website contradicts it later. Balaay is an AI receptionist for businesses that run on calls. It learns the business from its website, answers the phone, takes the next step, and shows what it did.

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