AI receptionist for roofers

Balaay is an AI receptionist for businesses that run on calls. Balaay is an AI receptionist for businesses that run on calls. It learns a business from that business’s own website, answers its phone, holds the conversation, takes the next step where it can, and records what it actually did.

“Water is coming through my bedroom ceiling right now.”

Knows already: Your service area, hours, and whether emergency work is listed on your site.

Asks: The address, which rooms are affected, whether water is actively coming in or the ceiling is only staining, and whether anything can be moved out of the way.

May do: Capture the active-leak status room by room, flag it, and record the caller’s own words about what they can see.

Will not invent: Whether the roof can be made watertight today, or what the repair will cost.

Escalates: An active leak into a living space is flagged for a person rather than queued as a routine survey.

Verified: The captured rooms and leak status, read back before the call ends, so the person attending knows what was reported rather than a summary of it.

Left for a person: Whether this is a tarp today or a survey this week.

“Half the tiles came off in the storm last night.”

Knows already: The services your site lists, and whether emergency tarping is one of them.

Asks: The address, roughly how much is exposed, whether anything is hanging or has fallen, and when the next rain is expected where they are.

May do: Capture the exposure and the access notes, and record the weather window the caller describes — a tarp queue is scheduled against the forecast, not against convenience.

Will not invent: A tarp slot, a crew, or that the roof will hold until the survey.

Escalates: Anything hanging or fallen is flagged, because it is a hazard below the roof as well as above it.

Verified: The exposure, the access notes and the stated weather window.

Left for a person: The tarp decision and the order of the queue.

“Can you go up and have a look and tell me if it is bad?”

Knows already: Nothing about the roof it has not been told.

Asks: What they can see from the ground, and from a window if there is one.

May do: Capture the description and book or flag a survey.

Will not invent: An assessment. It has not seen the roof, and a verdict over the phone is guesswork that decides whether somebody spends thousands.

Escalates: Only if the description includes an active leak or something structural.

Verified: That it declined to assess and captured a survey request instead.

Left for a person: Going up and looking.

“Should I climb up and put a bucket under it, or tarp it myself?”

Knows already: That roof access is the most dangerous thing a caller can be encouraged to attempt.

Asks: Nothing that leads them onto the roof.

May do: Say plainly not to go up, suggest moving belongings and containing water from inside only, and capture the job as urgent.

Will not invent: That a homeowner tarp is a reasonable idea, or any instruction that involves a ladder or the roof surface.

Escalates: Flagged, and the advice not to go up is recorded.

Verified: That the do-not-climb advice was given.

Left for a person: Any work at height.

“My insurer gave me a claim number — do you deal with them directly?”

Knows already: Whether your site says you work with insurers.

Asks: The carrier, the claim number and the adjuster’s name if they have it, and the address.

May do: Capture the insurance context exactly as given, and answer the "do you deal with insurers" question only from what your site says.

Will not invent: What the policy covers, whether the claim will succeed, or what the insurer will pay.

Escalates: No, unless there is also an active leak.

Verified: The carrier, claim number and adjuster recorded verbatim — transcription of a claim number is exactly where a summary loses value.

Left for a person: Anything about the claim itself.

“It is a flat roof on a commercial unit, about 400 square metres.”

Knows already: Whether commercial work is listed on your site.

Asks: The address, the roof type, roughly the area, and who the point of contact is for access.

May do: Capture the commercial context and the access contact, which is a different intake from a domestic call.

Will not invent: That you take work at that scale, if your site does not say so.

Escalates: No.

Verified: The area, roof type and access contact.

Left for a person: Whether the job is one you want, and the survey.